Authentic Community Giving in Financial Services

[0:00] JD: Yeah, Kick us off with a little intro video and let's get this shit started. Like you're on some downers at a rave or something. I call that one pandemic binge drinking. Nice. [0:25] Chad: I like it. [0:26] JD: Very creative. Welcome, everybody, to another frigging episode of Sheltering in Place, brought to you by the Retireholics. What is up, my dudes? What's going on, you 401k people? How's it going, Mark? [0:44] Mark: Life is good, Jason. [0:46] Justin: Mark's living the dream. [0:47] JD: Right now, we have got a special guest. A brave woman has decided to join us. Ms. Lisa Allen from Advisor2X. Thanks for being here. And Mark has got a sponsor on there, advisor 2X. Sponsoring the dirty, stinky robe. [1:09] Mark: Did you have to approve the sponsorship or did Brian just do that all on his own? [1:18] Chad: Bryant does everything all on his own, which is good with me. [1:21] JD: Okay, good. I'm pretty sure Ross Marino doesn't want his logo on your robe. [1:28] Mark: That's very true. [1:29] Justin: Ross probably doesn't know it's on there yet. [1:31] Mark: I don't. I don't think Ross likes me after what he made me go through in Vegas. Drinking that was. I don't even know where I was. That's how bad it was. [1:40] Chad: Ross likes everyone. [1:42] JD: Find that episode. That's a funny one to watch. [1:44] Lisa Allen: Every advisor knows this. Don't laugh at him. I said advisor again. Okay, so over capacity is how we push ourselves. Then the other aspect is competence. [1:56] JD: Ross takes advantage of Mark in the drinking game. Lisa, you brought these to us, but I like them. Tell me where your headspace is at with this giving back trend that we're seeing. [2:07] Chad: I've been following Tyrone Ross. If you know who he is, he's actually not in the plan. I don't think he actually does plans. Although, interestingly, his handle is 401. But it is 401. His handle is 401 because he was a track runner and he ran the 400 and it's kind of like giving 101%. He ran 401 to beat everybody who ran the 400. That's true. [2:28] JD: I know the dude you're talking about. He is passionate times a million. A million, right? Yeah. Really good dude. [2:36] Chad: We partnered up with Tyrone and for our last couple of events, we pick a group and we're trying to pick. We're working with high schoolers. That's generally what our focus is. Tyrone's got a big focus on financial literacy as well as what he calls getting proximate. And I'm going to steal his phrase Because I say it everywhere. So getting proximate means we're going to them. So we're going to their school for Excel, which is in Vegas, the 25th through the 27th of October. We're going out to them and we're going to do a workshop with Tyrone and some attendees partnering up with Project 150, who gave me this great T shirt. So I'm a walking billboard for Project 150 in Vegas. Shout out to Veronica Marquez, who's helping me at Project150. We're going to bring them to the event. [3:29] JD: Is this the Excel event? So you probably want us to not be there in the corner. That's not a good influence. If the retireholics are back in the [3:39] Chad: corner, we're putting them in the opposite corner. [3:41] JD: Yeah. Keep them away from our corner. [3:43] Mark: This is where Mark throws footballs towards [3:45] Justin: in Drake's picture frame. [3:47] JD: Excuse me, miss. Who are those four drunk guys in the corner? Is that what happens here? [3:53] Chad: Yeah. So it's going to be incredible. And that's our focus, is raising money and getting proximate to these kids so we can make a difference. Exposing them to. This is a conference. This is what happens at a conference. [4:05] Mark: Yeah. [4:06] JD: Opening their eyes. I'm seeing this on lots of local levels, and it really fills my heart to see this. I think charity and giving 10, 15 years ago was like something you'd put on your website and maybe it was on your brochure to talk about how you gave to the local community. And somehow that was going to make your prospect feel like, oh, look at what big hearts these people have at this company. And that's bullshit. Right. So what it's moving to now is I'm seeing financial professionals in their local community getting proximate, doing things for youth, for disadvantaged people, teaching them financial literacy. There's a woman in San Diego, I won't mention her because I didn't get her approval to do this, but she did one for young women. And what she did is she brought the executives from her clients that were women and brought them all into a big room. And they gave some speeches to the young girls, basically to inspire them to see powerful, successful women in different industries. And this advisor organized the whole thing. And to me it's like, wow, you know, she's. [5:26] Mark: That. [5:26] JD: That's a great way to make a difference. And then marketer and brander in me says, yeah, it makes our whole industry look better. They see that we're real people and not just people in suits and ties trying to make a Bunch of money. [5:38] Justin: Well, and that's what I was going to say is it's nice too when people do things where they're not looking for credit. You get more credit in my mind, when you're not trying to publicize what you are doing for the community. I know that that sounds a little [5:52] JD: backwards, but is it still okay? I'll ask you, Mark, is it still okay? Instead of getting proximate and rolling up your sleeves, can you put on a big fancy golf tournament for a bunch of advisors and have them all buy stuff at the raffle and silent bid? [6:10] Mark: It makes it feel disingenuous and rather again, self promoting and I don't believe in that. [6:17] JD: Oh, Brandon agrees with you. [6:19] Mark: So a big golf tournament. Yeah, no, that's not a great forum for saying, hey, look what I gave back. But if the outcome of that means that you generated X dollars or what have you from folks, then great, provide that to the people it was for. And I don't need to see pictures about it on LinkedIn or Instagram or whatever because then it just seems like you're using it for the wrong reason. And I'm curious to know what are the conversations going around for the conference in October? I mean you're full steam ahead or you are you looking at potential for pushback? So first off, plug it. Secondly, any, any, any idea of changes? [7:05] Chad: So Excel 401k is October 25th through the 27th in Vegas. It's incredible. We have a, all advisor steering committee who puts the agenda together that you can check it out on the website right now. Who's on that committee? They're working on the agenda right now. In fact it's going to be probably done on Monday. But the site's up excel401k.com and right now we're going full steam ahead. It's not till the end of October so but you know, we're not oblivious to the fact that things could change. So we'll see. [7:37] Mark: Awesome. [7:39] JD: And the retireholics will be there. We'll be there. [7:41] Justin: We will be there. [7:42] Chad: Yeah. JD's getting to a session, right JD? [7:45] JD: Well, that too, but that's going to suck. We're going to be there. [7:48] Justin: We're going to tear him down doing that.